We don't just rely on trendy ingredients. We calculate the science backed ingredients based on the scientific evidence that supports their safety and efficacy.

• 80-100% Research Rich: For products where the vast majority of ingredients have robust scientific evidence supporting their benefits and safety. Ideal for products where cutting-edge science meets clean beauty.
• 50-79% Science Strong: These products have a significant proportion of their ingredients backed by a solid foundation of scientific research, balancing traditional knowledge with modern science.
• 20-49% Evidence Informed: For products that incorporate a notable amount of scientifically validated ingredients, along with traditional or emerging components showing promising preliminary evidence.
• Under 20% Science Starter: Even with a smaller percentage of scientifically backed ingredients, these products are on the path to incorporating more evidence-based components as research evolves.

Ingredients that are purely plant-derived with minimal processing. They are usually minimally altered from their original state, but more processed than organic ingredients.

• 100% Pristine: These ingredients are harvested directly from nature and used in their purest, unrefined form. Think raw honey, cold-pressed oils, and plant extracts with minimal intervention.
• 80-99% Virgin: Minimally processed to preserve their potency and integrity, these ingredients may have undergone gentle extraction methods or cold-pressing to obtain the purest essence. Examples include essential oils and botanical extracts.
• 50-79% Essential: While these ingredients may have undergone some processing, such as drying or filtration, their core benefits remain intact. Think plant powders, hydrosols, and fermented extracts.
• 20-49% Enhanced: These ingredients undergo more extensive processing, often to improve stability or bioavailability. This includes ingredients like emulsifiers derived from plants and natural preservatives.
• Under 20% Nature-Inspired: These ingredients are created by combining natural components with synthetic molecules, often to enhance efficacy or stability. While not purely natural, they are still crafted with a focus on clean, non-toxic ingredients.

Remember: Even with some processing, natural ingredients can still be incredibly beneficial for your skin.

Ingredients certified organic under strict agricultural standards, ensuring they're grown without harmful pesticides or artificial methods.

• 100% Certified Organic: These ingredients are certified by reputable organisations, guaranteeing they meet strict standards for organic farming practices. They are free from synthetic pesticides, herbicides, and fertilizers.
• 80-99% Certified Organic: Products in this category contain a high percentage of certified organic ingredients, with the remaining components being either natural or approved for use in organic formulations.
• 50-79% Certified Organic: These products contain a significant amount of certified organic ingredients, but also include a larger proportion of natural or organically approved non-organic components.
• 20-49% Certified Organic: While these products contain a smaller percentage of certified organic ingredients, they still prioritise organic whenever possible and avoid harmful chemicals.
• Under 20% Certified Organic: These products may contain a limited amount of certified organic ingredients but still strive to include natural and non-toxic alternatives whenever possible.

Remember: Even products with a lower percentage of certified organic ingredients can still be a great choice for your skin.

This category includes synthetically created ingredients that are scientifically proven to be safe for use. It also highlights an innovative aspect: the inclusion of synthetics that are derived from natural origins. These ingredients might be engineered in laboratories but are inspired by natural compounds, optimizing their safety and functional qualities without compromising the environmental ethos.

• 100% Bio-Identical: These ingredients are chemically identical to those found in nature, but are created in a lab for purity and consistency. Examples include hyaluronic acid and certain vitamins.
• 80-99% Bio-Based: These ingredients are primarily derived from natural sources like plants or algae, but undergo some synthetic processes to optimize their performance and stability. Think of plant-derived squalene or naturally-derived preservatives.
• 50-79% Nature-Inspired: These ingredients are synthetically created but mimic the structure and function of natural compounds. This allows for enhanced stability, efficacy, and reduced environmental impact compared to harvesting the natural source.
• 20-49% Safe-Synthetic: While not directly derived from nature, these ingredients have undergone rigorous testing and are proven safe for use in cosmetics. They often offer unique benefits that cannot be achieved with natural ingredients alone.
• Under 20% Safe-Synthetic: These products contain a smaller percentage of safe-synthetic ingredients, but still prioritise clean, non-toxic formulations whenever possible.

Aluminum Powder: A toxicant prohibited from all products.

Animal-Derived Ingredients: (excluding cholesterol, lactose, lanolin, keratin)

BHA & BHT: Linked to cancer, skin irritation, and hormone disruption.

Chemical Sunscreens: Including benzophenone, oxybenzone, octinoxate, which can cause skin irritation and hormone disruption.

Cyclic Silicones: Concerns about reproductive and developmental toxicity, endocrine disruption, and environmental persistence.

Hydroquinone: Used for skin lightening, causes skin irritation and is a metabolite of benzene.

Methyl Cellosolve: Banned in the EU, this solvent can cause skin irritation and affect the central nervous system and organs.

Methylchloroisothiazolinone & Methylisothiazolinone: Restricted or banned in the EU due to skin allergies and irritation.

Nitromusks: Synthetic musks with suspected endocrine disruption and environmental persistence.

Parabens: Linked to hormone disruption and prohibited in many products.

Sodium Lauryl Sulfate (SLS) & Sodium Laureth Sulfate (SLES): Surfactants that can irritate the skin.

Per- and Polyfluoroalkyl Substances (PFAS): Persistent and linked to cancer, hormone disruption, and other health issues.

Resorcinol: Used in hair dyes and can cause skin irritation.

Bisphenols (like BPA): Endocrine disruptors that can cause hormonal imbalances.

Ethanolamines: Can irritate the skin and respiratory system.

Formaldehyde Releasers: Carcinogenic and harmful to the respiratory system.

Fragrance: Often contains undisclosed chemicals, some of which can be harmful. Opt for natural fragrances when possible.

Heavy Metals: Toxic to the nervous system and harmful to both humans and wildlife.

Isothiazolinone Preservatives: Can cause skin allergies.

Isocyanates: Respiratory irritants that can cause asthma and lung damage.

Nanomaterials: May have unknown health and environmental effects due to their small size.

Triclosan & Triclocarban: Antibacterial agents that are persistent in the environment and potentially linked to hormone disruption.

Toxic Solvents: Can cause neurological damage and harm the environment.