{"title":"Shelf 01 · The Stockholm Minimalist","description":"\u003cp\u003e\u003cstrong\u003eYou were right all along — you never needed the seven steps.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThree products, chosen so carefully that a fourth never has to exist. Cleanse, refresh, wipe away. The rest is noise.\u003c\/p\u003e","products":[{"product_id":"face-cleansing-oil-1","title":"Face Cleansing Oil","description":"\u003cp\u003eA cleanser is rarely the product anyone talks about — yet it sets the tone for everything that follows it. OM|SE's Face Cleansing Oil lifts makeup, SPF and the day's grime with eight botanical oils, and no water, fillers or drying agents padding it out. One step, a warm cloth, done. Nothing to double-cleanse, nothing tight left behind. We chose it because it does a single thing genuinely well, and makes that thing easy to keep up — evening after evening. The formula is considered, the list is short, and skin is left clean but never stripped. It earned its place here: not for being new, but for being dependable.\u003c\/p\u003e","brand":"OM|SE","offers":[{"title":"30ml","offer_id":54855862255884,"sku":null,"price":265.0,"currency_code":"SEK","in_stock":true},{"title":"100ml","offer_id":54855862288652,"sku":null,"price":530.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0667\/7738\/3180\/files\/OM-SE-FaceCleansingOil-100ml-2048x2048_9aa2d4af-e757-4d33-ad6f-74fa7354e88d.jpg?v=1783271230"},{"product_id":"hydrating-face-mist","title":"Hydrating Face Mist","description":"\u003cp\u003eWe chose it because it commits to one thing and does it well: hydration. OM|SE builds the mist around aloe, glycerin and low-molecular-weight hyaluronic acid, then adds pre-, pro- and postbiotics to work with the skin's own balance rather than push against it. It's a considered formula, not a trend piece. And it's genuinely easy to live with — in the morning, over makeup, as a midday reset. A routine simple enough to actually keep. That's why it belongs on the Stockholm Minimalist's shelf: it does little, but what it does counts.\u003c\/p\u003e","brand":"OM|SE","offers":[{"title":"30ml","offer_id":54855862321420,"sku":null,"price":315.0,"currency_code":"SEK","in_stock":true},{"title":"100ml","offer_id":54855862354188,"sku":null,"price":650.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0667\/7738\/3180\/files\/OM-SE-Facemist100ml-2048x2048.jpg?v=1783271234"},{"product_id":"linen-face-cloth","title":"Linen Face Cloth","description":"\u003cp\u003eMost routines accumulate tools. This one retires them. A cleansing cloth in 100% GOTS-certified linen, woven with Klässbols Linneväveri — a mill that supplies the Swedish Royal Court. Its waffle weave lifts away dead skin and the last traces of cleansing oil, with nothing thrown away afterward: no single-use cotton, no waste. Linen outlasts cotton by roughly ten times, and softens with every wash rather than wearing thin. That is the whole argument of this shelf — fewer things, chosen with care, made to stay. One cloth, year after year. It earned its place by making the rest unnecessary.\u003c\/p\u003e","brand":"OM|SE","offers":[{"title":"1-pack","offer_id":54855862386956,"sku":null,"price":150.0,"currency_code":"SEK","in_stock":true},{"title":"3-pack","offer_id":54855862419724,"sku":null,"price":400.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0667\/7738\/3180\/files\/OM-SE-facecloth-2048x2048.jpg?v=1783271237"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0667\/7738\/3180\/collections\/hej4_1.png?v=1783683671","url":"https:\/\/honestlypurebeauty.se\/en\/collections\/den-stockholmska-minimalisten.oembed","provider":"Honestly Pure Beauty","version":"1.0","type":"link"}